The Boosts You Must Know to Promote Your Airbnb Property!
Do you want to boost your visibility and ranking on Airbnb as a host?
If so, you need to understand that Airbnb’s search engine works very much like the one we all use daily – Google!
Both use algorithms to rank all their listings. The higher your listing ranks, the greater your chances of securing bookings.
What we need to do is simple – learn how to make Airbnb’s algorithm “love” us.
Boost #1 – Make your property stand out!
Guests browsing Airbnb usually look for high-quality properties, with accurate descriptions, and – most importantly – managed by professional and responsive hosts.
To help your property stand out, ensure every part of your profile is complete. A fully detailed profile helps guests know exactly what to expect.
Describe your space accurately, write an attractive title, and include as much information as possible.
Highlight what makes your space unique, including features (e.g., jacuzzi, garden, draft beer tap, sauna, pool, sea view).
Mention drawbacks honestly (e.g., central but noisy location) to attract the right target audience – which leads to more 5-star reviews!
Don’t forget to include house rules and requirements such as VAT collection.
Also, invest in professional photos – ideally from an Airbnb photographer. Verified photos boost your ranking significantly and Airbnb even subsidizes about 50% of the cost.
Boost #2 – Respond quickly!
Nothing frustrates a guest more than waiting days for a reply. Airbnb wants you to respond within 1 hour – this affects your “Response Time” score.
Keep it at 100%! Fast replies improve guest confidence and ranking. Install the Airbnb app on your phone to respond quickly from anywhere.
Use Instant Booking for even better results, just like hotels.
Boost #3 – Build as many glowing reviews as possible!
Guest satisfaction is Airbnb’s top ranking factor. Collecting many 5-star reviews will push your property higher in search results.
Even negative reviews help if you respond politely and fix issues – they show growth and professionalism.
Boost #4 – Location
While you can’t change your property’s location, operating in tourist-friendly areas gives you an advantage.
Airbnb highlights the best neighborhoods first, so being in a vibrant or central area improves visibility.
Boost #5 – Add your property to as many Wish Lists as possible
When guests add your property to their Wish List, Airbnb recognizes it as attractive and boosts it in search results.
Encourage friends, guests, or acquaintances to add your property – it helps a lot!
Boost #6 – Work on your pricing
Competitive pricing is crucial. Always research competitors in your area – check availability, house rules, and fees.
Prices that are too high deter bookings, while prices that are too low can lead to losses despite high occupancy.
Finding the right balance is an art, and I cover it in detail in my online course.
Boost #7 – Update your calendar regularly
Successful hosts update their calendars daily – sometimes several times a day.
Airbnb tracks this activity and rewards it with better rankings.
Make it a habit to check and update your calendar often, especially via desktop.
Boost #8 – Build trust and verification
Airbnb is built on trust. New hosts should complete all verification steps – upload ID, verify phone, email, and connect social media accounts.
Verified hosts are ranked higher and inspire confidence in potential guests.
Boost #9 – Enroll in the course 😊
To sum up: Airbnb is a dynamic system that keeps changing.
The more you learn and adapt, the more successful you’ll be.
Recently, Airbnb even introduced guest-host matching based on language, hobbies, and more – meaning two different guests may see completely different search results for the same dates and area!
There’s a lot more to learn – strategies and tactics that take time, money, and effort if you try to figure them out alone.
That’s why I created the first Hebrew-language online course tailored for the Israeli market. I’ll be happy to see you join!
Good luck!
